If you have a website, you want traffic. It’s really that simple. That’s why you have it after all, right? To get some form of information out there?
Whether you have a business or have a blog there are basically 3 ways to get traffic to your site.
- Word of mouth: You or people who know about you spread the word about the information or product available on your website.
- Advertising: You pay for online or offline advertising that is designed to drive people to your site to find out more information.
- Organic Search: People are online looking for a product, service, or information and your site is listed as a quality and relevant site in respect to the term that was searched for by the searcher.
Seems pretty simple right? Well… yes and no.
While it sounds pretty simple in theory, there are difficulties with each of these. If you have a product or service you are providing or you have monetized your blog with affiliate links, some of the biggest concerns with each of these is ROI (return on investment) and sustainable viability.
Word of mouth is great as it generally provides a pretty good quality visit to your site. With many companies, referrals are their best clients. The biggest problem is that it is a relatively slow way of spreading the word and if you are looking to compete or dominate your market, it will never be a viable source of traffic for your website.
Advertising is obviously great on many levels. It has come so far both online and offline that you can target specific demographics that are most likely to need or want whatever it is that you have to share. The single largest issue with Advertising is that once you stop the ad, the traffic stops as well. There is also the factor that you are advertising to people that may or may not want or need what you have to offer. So for them it is pretty much a “take it or leave it” kind of thing.
Then you have organic search. Organic search has the greatest potential. It can generate large amounts of traffic that are coming to your website with the frame of mind to use or purchase what your are offering because it is what they are already looking for. The biggest problem with organic search is getting your site to the places in the search engines where your potential new clients and followers are located.
Here’s the bottom line, if you search for something on Google (or any of the other search engines), there is a list of results that come up for what you are looking for. So be honest with me, of what comes up, how often do you even scroll to the bottom of the page before clicking on something? How often do you check out what is on page 2 or 3 of the results?
The statistics show that 97% of searches result in clicks on the first page. That means that only 3% of the searchers ever check out page 2 and of that 3%, only 1% will go past page 2.
These statistics prove the blatant truth that if your website is not on the first page of results for terms that are relevant to what you have to offer, you just aren’t going to see much if any of the traffic you are looking f
or. And worse… you won’t see the clients or followers either.
So how do you get your site on the first page? The answer: It takes work and strategy.
If I were to leave this all right here, it might seems kinda hopeless, but let me assure you it’s not.
Organic Search is your best and most viable option for long term high levels of targeted traffic to your website. There is no doubt about that. The problem is getting into the heart of that traffic.
It used to be that there were a few simple strategies that you could implement to get your site noticed and listed on the search engines top results. Fortunately and unfortunately the algorithms that make up those search engines have learned and grown and now have a long list of qualifications a site must achieve in order to be placed in one of the coveted top 10 positions for a search term.
The down side is that you have to have a specialized education to know how to make your site friendly and trusted to the search engines.
The upside is that once everything is in place you have a steadily increasing flow of quality traffic that comes to your site. It also gives your site credibility so when you do decide to augment with paid advertising, you actually get better results.
So how do you make it happen?
Hire a quality technical SEO expert. These are people that literally dedicate their careers to knowing how the search engines work and how to make sites and search engines work well together.
You may automatically get concerned that it is quite expensive. While the price tag for quality search engine optimization may come as a shock at first, when you truly look at the benefits and the ROI, it is far less expensive than any other form of advertising or increasing traffic to your website.
A quality technical SEO expert will be able to demonstrate the possibilities and potential for you to make it clear and understandable.
Some of the most conservative numbers released recently have put quality SEO at an average of 65% higher ROI than any other form of advertising or website traffic increasing strategy.
The bottom line is that while you will pay for the service to get your website fully optimized and parked smack in the middle of the highest flows of traffic possible, it is not an ongoing expense to essentially purchase traffic th
at may or may not actually make use of what you have to offer like paid advertising.
Your new flow of organic search traffic will continue to yield great results and even improve with the passage of time.
So, if you are truly looking to increase the traffic to your website and want to look into the possibilities of technical SEO, fill out our Discovery Form and we will gladly do a fully analysis of your site and let you know the range of possibilities… for free. Then you will be able to make a quality educated decision on the best course of action for you website.
Just click here and fill out the form as best as you can.
Also, take a look around the site. There are tips and tricks available to help you decide on the best SEO
strategy, what to look for in “so called” SEO’s, and other things you can do now to help you achieve your traffic goals and maximize your online presence.